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Facebook Timeline for Brands

An interesting look into Facebook Pages. We all know the seismic shift that was caused by Facebook’s Timeline (and the anger that came with it) to people’s personal pages, but what of Company pages too?

The Inside Scoop

This past September, at the F8 conference, Facebook introduced the Timeline format for profiles. Most of us were a little unsure of the transition. We are a creature of habit and not too keen on the idea of constant changes coming to our precious Facebook page. However, Timelines seemed promising. Giving more of a “scrapbook” look and feel. This new feature was very picture heavy and things were divided by year and special events.

Most of us tested out the feature before it rolled out to more than 800 million users. We giggled as we saw old status updates and wall posts that may have been appropriate when you were a sophomore in college. Now, you cringe at the thought of those being seen by your employer, so you quickly deleted or changed privacy updates to your personal Timeline.

That may have been what you did for the personal pages…

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