The 140 character limit, unfairly criticized by some, actually forces light, quick conversation. Stand still and observe and you won’t gain many followers, but jump in head first, chat, mingle, and retweet and you’ll find that you have a growing band of followers. Apple evangelist Guy Kawasaki advocates this style of social media use, whether you are a firm or a job seeker, and we agree. The last thing you want to do is over think how you post on Twitter, or come across as too ponderous, so we urge you to dive in.
Setting up a Twitter account is very user-friendly, go to Twitter.com and follow the prompts. Simple. Once you have set up a name; make sure you choose one that is relatively sober if you plan on using this account for interacting with potential employers. Your Twitter name is the second most visible element of your profile so choose wisely. You can always
Don’t stay with the egg – the default picture you are given by Twitter (even though some people have had fun with it) – a good picture shows everyone a bit about yourself and also implies that you are someone who is engaging fully with this medium.
Twitter is the perfect platform for job seekers, and its search capabilities are constantly being improved. Luckily for you Twitter is awash with recruiters and job postings, so finding them isn’t particularly taxing anyway. Your main two options are searching under the Connect or Discover sections at the top of your Twitter dashboard.
The main difference between the two methods is this:
- Searching for keywords in the Connect section will bring back Tweets and People related to your search
- Looking in the Discover section will primarily bring back hash tags that relate to your search.
— WalkerSearchGroup (@WalkerSearch) March 9, 2012
Another good way to organize people in Twitter is through lists. You can add any person on Twitter to a list, enabling you to see the most recent tweets of a particular group of people rather than a huge – and sometimes overwhelming – stream of Tweets from everyone you follow. Lists can be both public and private, meaning that you can make a private list of potential employers on Twitter and easily scroll through job postings every day. Simply click on the drop down button next to a Tweeter’s name and choose “add or remove from lists” to manage that person’s membership in your lists.
Twitter is a simple intuitive tool, equally user-friendly to desktop computers as it is to mobile devices, and I highly recommend it for all job seekers.