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The case for Networking – well made by Charles Hicks-Moore. Apple “evangelist” Guy Kawasaki makes a similar point about using social media.

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I’m adding a new category on this blog today – Networking!

I’ve been networking regularly or semi-regularly for 15 years. I really learned how to be more effective networking in December, 2000. If you are not “into” networking please keep in mind that that is a choice. I believe not networking is a pretty bad choice. There are exceptions. Joe Eszterhas, who has written very successful screenplays, says that you need to focus on your craft or some similar word. But he is very successful already. He has an agent who I’m sure is networking on his behalf.

People who are incredibly successful at this point when you do not have the same level of success may have different habits. Did NOT networking get Joe Ezsterhas where he is? He is definitely talented and bold, but there must have been a time when he had to network more than he…

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